Introduction The landscape of over-the-counter (OTC) medications is evolving rapidly, driven by the unique preferences and behaviors of Generation Z (Gen Z), typically defined as those born between the mid-1990s and early 2010s. Unlike previous generations, Gen Z consumers prioritize convenience, natural ingredients, and engaging product formats, which has prompted significant shifts in how OTC medications are formulated, marketed, and sold. One of the most noticeable trends is the surge in popularity of gummy-based OTC medications, reflecting broader demands for palatable, easy-to-consume healthcare solutions. This article explores how Gen Z’s values and expectations are reshaping the OTC market and influencing…