Introduction In recent years, consumer demand has shifted dramatically toward products perceived as “clean” or “natural.” This trend has notably impacted the over-the-counter (OTC) medication market, where concerns about hidden allergens, artificial dyes, and other additives have fueled interest in gluten-free and dye-free formulations. As awareness grows about sensitivities, allergies, and potential behavioral effects related to artificial ingredients, pharmaceutical companies are increasingly responding with cleaner label options. This article explores the importance of recognizing hidden ingredients in OTC medicines, the rise of celiac-safe and dye-free options, and practical guidance for consumers seeking safe alternatives. Understanding Hidden Ingredients in OTC Medications…