Introduction Each year, as the leaves change color and temperatures drop, pharmacies across the country experience a noticeable spike in demand for over-the-counter (OTC) cold and flu medications. From decongestants and cough suppressants to pain relievers and throat lozenges, these products become household staples. However, this seasonal uptick often comes with a less welcome trend: rising prices. Known as seasonal surge pricing, this phenomenon raises important ethical and economic questions. Is it fair for companies to increase prices when people are most in need? Or is it simply the result of supply and demand at work? This article explores the…